Here is the music video for The Pains of Being Pure At Heart’s “Heart In Your Heartbreak” from this year’s LP Belong. This video has been out for months, but I saw it for the first time today in none other than American Eagle. (Somewhat)funny story actually. I was in AE and jamming to my ipod (Black Lips rolling) and suddenly I heard a song on the loud speakers that sounded decent, based on what I could then faintly here. I thought to myself this aint bad for an AE song. I could tell the guitar riff was familiar, so I threw off my earbuds and started to give the tune my full attention. When I heard the vocals come on I knew for sure it was Pains. I was a tad bit surprised, but in this day and age it is not that surprising to hear/see a critically acclaimed underground band in a mainstream setting. Finally, a big tv screen in the back of the joint caught my attention and I realized it was the music video for Heartbreak’, which I have never seen. I just caught the last minute or so of the video, but it looked pretty interesting. In any case, here it is for all to enjoy as most of you fans have probably checked it out, checked it out, checked it out before.

P.S. So, I guess they do BELONG in shopping malls after all!