The Rifles Ft. In iPod Commercial

In yet another strange pop culture twist, The Rifles (a favorite of mine) are currently being featured in an iPod commercial. Not directly, of course. The listener of the iPod in the commercial clicks on The Great Escape at the very end. The album art is very visible. This is yet another strange pop culture twist because The Rifles were being played on satellite pop radio throughout summer 2010. I found that weird because nobody knows about the Rifles in the United States…or so it seems. More exposure can’t hurt.

Link to the Commercial: http://www.youtube.com/watch?v=Ze8hYZDJpXI&feature=related

Props of the Day!

Props of the Day go to Today’s Hits! Yes, yes. The Rifles, a fantastic rock band, were played today on Today’s Hits, a satellite radio station that plays mostly shit mainstream music. So I’m listening to the likes of Taylor Swift and Adam Lambert at work when all of a sudden I hear… The Rifles! What has the world come to? For the better, for the better. I was in complete shock. I finally got to enjoy listening! I saw the Rifles back in September when they played to a crowd of about 70 (if that) at the Great Scott. Let’s just say there are far bigger bands I’ve seen than the Rifles that I could have guessed had a shot at being played. This was a nice surprise. The next song after “Great Escape” was “Beautiful Girls” by Sean Kingston.

LISTEN TO GREAT ESCAPE LIVE: http://www.youtube.com/watch?v=2r3Em__1IIk

CD Review: The Great Escape

Band: The Rifles
Label: 679 Recordings
Release: 2009

1. “Science Is Violence” – 9.6
2. “The Great Escape” – 9.8
3. “Fool To Sorrow” – 9.7
4. “Sometimes” – 9.8
5. “Toerag” – 9.5
6. “History” – 9.3
7. “Winter Calls” – 9.6
8. “Out in the Past” – 9.2
9. “Romeo and Julie” – 9.7
10. “The General” – 9.5
11. “For The Meantime” – 9.6

Comments:
The Rifles from London, England put out a fine album three years ago in No Love Lost. After all was said and done, five singles were released and brit-punk enthusiasts from near and afar began calling themselves Rifles fans. The band’s strain of alt-rock — somewhere between post-punk revival and Britpop — is particularly likable on The Great Escape. That’s mainly because the songs are upbeat, catchy anthems. Songs like “Fool To Sorrow” and “Sometimes” could easily hold their own as singles, reminding the ear of commercially successful 21st century revivalists like The Killers and Franz Ferdinand. The Rifles do not exactly venture into new territory with this album, but stay true to what they have always done best. The result is eleven songs that won’t scare away big fans and will certainly bring in new ones. The near amateurish simpleness of songs like “History” and “Winter Calls” might have you thinking the Rifles are your average up-and-coming British mod wanna-bes.  But that’s not the case; the band have been playing gigs since 2004 and have established themselves all the while. This album exceeded my expectations.

Grade: 9.6 out of 10