“…The story is the same for Burger Records, a music shop and tape label based in Fullerton, Calif., that just released the new MMOSS tape. It tends to do runs of 250 with handmade artwork, though high-selling tapes have earned repeat pressings. The lo-fi rock ’n’ roll Nobunny’s “Raw Romance’’ tops the discography at 1,000 copies to date, but that hasn’t stopped it from becoming a collectible already.

“One of those has sold for $40 on eBay,’’ says label head Sean Bohrman.

Bohrman got into releasing tapes just for kicks when he saw a friend’s band do it a few years ago. “We made CDs of two of our albums,’’ he says. “We still have hundreds and hundreds of copies of them. But we sell tons of tapes, so go figure.’’

Word has spread, and bigger labels are starting to complement wide releases with small runs of cassettes. Indie giants Sub Pop and Vice Records have started working with Bohrman to coordinate tape releases of bands like the Black Lips, Happy Birthday, and Jaill. The reason isn’t just to boost sales. Having a tape, especially one with homemade artwork, can reconnect with fans and ever-more-influential bloggers.”

Read the entire article: http://www.boston.com/ae/music/articles/2010/07/23/the_underground_is_rewinding_to_revive_the_cassette/?page=1