I posted a short clip a few days back that involved Black Lips drummer Joe Bradley briefly discussing the band’s record label situation. The full discussion on the topic is entitled “Artists As Businesses” and involves a panel additionally including DJ/Fool’s Gold Records founder A-Trak and Greg Anderson, guitarist of the drone metal band Sunn O))) and Southern Lord Records co-founder. All three offer insights on how they got started, the transition from being a band to a ‘professional entity’, the division of labor within bands and their ‘team’, and other functions that go beyond just playing music. Once a band crosses the professional threshold, things naturally become more complicated and there are more worries than merely worrying about dividing the check up amongst band members after playing a show. Lawyers, accountants, business managers, booking agents, and publicists enter the fray, requiring bands to divvy up their gross income amongst these persons. I find this to be very interesting and am eager to check out the other panel discussions that occurred during this Music Conference. A skeptic or a purist might wonder why a car company is involving themselves with underground music and will probably even scoff at the title of this post, but I never got a sense that any of this particular discussion was ‘corporate’ or brand enabling.
Very interesting perspective. While 360 deals do seem to be advantageous in the realm of increased publicity and opportunity, bands themselves are getting the short end of the stick by being deprived of control of tour and merchandise income. For the ‘industry’ and management companies, of course it is a win-win because they are diverting money away from the band and into their treasuries.