…For the most part. About 80-90% of the music I listen to I consider catchy, pop numbers, one way or another. I agree with Jay, the pop master, that when you get away from the basic pop song, you lose people. I dig primitive, guerrila sounds, like the Black Lips and King Khan. Usually, most of my modern favorites are lo-fi to some extent or another and quite noisy, at that. Basically, it boils down to what are you going to do with pop music that makes you stand out to me. I suppose I have a few favorites here and there that lack this quality, but most are cutting edge, even if they’re not the most original cats around, try and wrap that around your dome. Quality doesn’t equal clean production. Far more often than not, it means some slick shits are doing the devil’s work and doing a fine job. The public overwhelmingly has been conditioned to eat up pounds of sugar coated mindless,souless,balless, garbage from the biggest corporate cocksuckers known to mankind. Some seriously sick motherfuckers that I’m surprised haven’t become extinct yet- due to overload of the stomach, having been pumped too much santanic sperm. I don’t know, what happened when, but it’s been decades, long before this radical nerd was even considered for existence, of horseshit ramming down our throats, perhaps they’re slipping roofies in the kids meals at Micky Dees? Anyway, if one were to take a quick paroozle (yeah, idk the spelling Glen!) of my album collection, mainstreamers if any readin’, would probably think I’m crazy, totally mad, fucked in the head, when I say I like pop music… with the likes of The Stooges, Ween, No Age, Big Black, etc present. I’ve streamed and screamed for too long, I’ll leave y’all with a poppy favorite of mine.
Chris
Kids Like You & Me (KLYAM) 
That’s exactly what I think. Simplicity works very well. You’d be surprised how easy it is to write a good pop song if you put your mind to it, and yet I hear this meandering stuff where they seem to play one chord and just have the bass line providing any kind of variety. Traditional verse-chorus arrangements are winners I say. Sure no one has to do it all the time they shouldn’t be so snobbish as to eschew it completely unless the type of music is such that it makes sense to do so.
This Jay person’s idea is a very good one.
Never should people reject pop sensibilities only because much of the corporate mass-produced stuff uses such sensibilities – they don’t have the monopoly rights on that, and to reject pop sensibilities on those grounds concedes this to them.