I saw an advertisement for Volvo cars that utilizes classical conditioning to excite customers about their products. The ad conditions its viewers to get “excited” when they see Volvo cars like they get “excited” for sex. Specifically, the ad features a parking brake in its upward position to resemble an erect penis, this is accompanied by the caption, “We Are Just As Excited As You Are.” The marketers are aiming at the 16-40 year old male demographic. They hope guys will learn to associate the company’s automobiles with horniness, so they will go out and buy them. Fuckers… why they can’t just associate horniess with big black boots like fine, upstanding, citizens.

Chris