Because we choose*:

1. Impulse over deliberation
2. Feeling over reason
3. Play over work
4. Instant gratification over long term satisfaction
5. Egoism over altruism
6. Narcissism over sociability
7. Entitlement over obligation
8. Individualism over community
9. Ignorance over knowledge
10. Speeding things up, accelerating vacations, and quick-fucking over taking things slowly, prolonged vacations, and committed relationships.

*The majority of the ideas expressed above come from the book Consumed by Benjamin R. Barber.